Lorac Pro liquid lipstick in Deep Burgundy ($19) compared to Santee 24 hour matte liquid lipstick in Color 8 ($1).

Lorac Pro liquid lipstick in Deep Burgundy ($19) compared to Southern Beaute liquid lipstick in Speechless ($13).

Lorac Pro liquid lipstick in Deep Burgundy ($19) compared to The Body Shop Matte Lip Liquid in Mauritius Dahlia #17 ($10).